Emma Tsai

647.995.5098 | emma.tsai12@gmail.com

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Company | TD Bank

Type | Hackathon Competition at Stratford School of Interaction Design and Business

Achievement | Won the 2nd Place

Team | Emma Tsai, Felix Weber, Jacquelyn McColl, Karishma Rao, Kevin Keen

My Role | Ideation, Presentation slides, Graphic Elements, UI Animation

Tools | Invision, Adobe Illustrator, Adobe Photoshop, Adobe After Effect

Duration | 6 hours


The design case challenge

TD's Small Business Banking is interested in identifying opportunities to deepen and strengthen the relationships they have with small businesses in Waterloo Region – particularly with startups.

How might we reward small business banking customers for their ongoing business and relationship so that they are incentivized to motivate them to centralize financial-related tasks with TD.

 
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Knomybusiness insight

We want to organize the customer’s transaction history visually in a way that’s easy to read quickly.

 
 
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Reflection

Like many other Hackathons I attended, we were doing everything in a short time. This experience pushes my ability to think on my feet and learn everything fast. As we were all excited for the opportunity to pitch our idea at TD’s Toronto office, my job was to make sure the UI and the pitch deck achieve optimal quality.


647.995.5098 | emma.tsai12@gmail.com